South of the Border

The Carolina border, that is.
This place has quite an interesting story. Apparently, fireworks are legal in South Carolina, but not in North Carolina. Some wise entepreneur noticed a potential cashmaking opportunity, and began to transform a stretch of road just south of interstate 95 into a sort of "firework city," with various cheap restuarants and junk shops, which tourists from the north could also use to stock up on explosives.
Perhaps taking his cue from the countless ethnic stereotypes used as mascots by professional and college sports teams, this entepreneur created "Pedro," a lovable, wide-eyed Hispanic, complete with sombrero, poncho, and broken english skills. Pedro appears on at least 100 billboards along the adjacent freeway, most of them poking fun at his accent. For example: a sign with a giant hot dog on it, which reads "You never sausage a place! Everybody's a weiner with Pedro!"
The "town" itself is a sort of kiddie-Las-Vegas, with countless bright lights, neon signs, and cheap second-hand carnival rides. And of course, in keeping with the ethnic theme, there is a sombrero on just about everything. No fewer than three buildings are, in fact, shaped like giant sombreros - although, it is worth noting that none of the restuarants here appear to serve any form of Mexican food.


In addition to Mexican-themed gimmicks like "the Golf of Mexico" (a mini-golf course), and a few *attempted* Mexican-themed gimmicks ("the Monte Carlo Arcade" has sombreros all over it, despite the fact that the city of Monte Carlo is in Monaco, Europe) there are a large number of odd non-sequitur props, which have no visible connection to the town's theme. My guess is that most of the scenery in South of the Border is made up of leftovers from some other, long extinct tourist trap, and that the ownership has simply attached sombreros and ponchos wherever possible. Of course, not every animal has a sombrero that will fit its head, so we end up with some rather odd leftovers. The three-headed giraffe tunnel, for example:

The entire area is a grotesque (and hilarious) bastardization of Mexican culture, which I am sure would be faced with numerous lawsuits if it had opened in one of the more ethnically integrated parts of the country. The average American has a somewhat distorted view of our neighbors to the south - even in my right-on-the-border hometown of San Diego, Mexico continues to be thought of as the impoverished desert wasteland we know from period Western movies. Not the highly populated and diverse sub-tropical world which it more closely resembles.
And here, in a corner of the states where there is little Mexican-American presence, those stereotypes have been taken to a whole new level. It would be easy to be offended by this glitzy attraction's blatant ethnic ignorance - but it's even easier to laugh at it. Ignorance is, in a way, far funnier than accuracy. Seriously, how could I get mad at a place which claims to have "sometheeeng for every juan"?

Labels: mexico, road trip, tourist trap, travel